What is a customer avatar?
”If you try to help everyone, you end up helping no one.”
A customer avatar is a detailed profile of your ideal customer. It doesn’t make assumptions or categorize people into groups.
It goes into much greater depth than a regular marketing persona, providing marketers with many more targeting tools.
If the majority of big-time executive marketers don’t even know who their ideal customer is, what does that say about the millions of regular business owners and marketers out there like you and me?
Please don’t ever let that be a deciding factor on whether or not you’re going to succeed in your business.
I mean WHEN you complete this exercise, just know you will be so much further ahead than most business owners and marketers that it’s not even funny.
That’s how important this is. Complete this exercise and you’re on your way to seeing massive growth and success in your business.
Having a specific individual avatar starts with providing a name. You’ll even want a photo or cartoon likeness to go along with the avatar so you can picture them. You’ll need to be able to portrait your customers yourself.
A Sample Survey
Spend little time to fill this sample survey with a limited number of queries to find a customer avatar for the internet marketing niche as attached.
Where to Start When Defining an Avatar
List out their demographic and psychographic traits.
Give this person a name, and grab a photo online.
Write a story as your ideal customer avatar. ( Imagine that you are them, journaling about discovering and using your product. What did they do before using your app? What are they thinking while using your app? What are they really trying to accomplish with your app? What do they do after your app? When will they come back to your app?)
Eg:-Raj is 45 years old. He was from an interior village in India. His passion was learning new technology. He always wanted to upgrade his skills. For this, he was ready to spend a lot of time and money.
He always wishes to earn a passive income. As his age was passing he always wanted to escape from the rat race,
His interest in marketing and technology finally brought him in learning the new skills of internet marketing.
In order to fulfill his dream, he has searched out this field but was in search of a mentor who can help him.
His search ended up in the Internship program of Digital Deepak. Now he is confident enough to achieve his dream!